Published：Jun 15, 11:31Last updated：Jun 16, 02:11

Fox Acquires Roku for $22 Billion in Streaming Push

Jun. 15, 2026 11:31

Fox Corp. agreed to buy Roku in a cash-and-stock deal valued at approximately $22 billion, including debt. The acquisition marks a significant move in the streaming industry. The deal was announced on June 15, 2026.

Summarized

8News

7Media

Jun. 15, 2026 18:34

Fox has acquired Roku for $22 billion to target cord-cutting viewers. Roku, a leader in connected TV with 86 million households, offers advanced ad-measurement tools and the Roku Channel platform. The deal reflects the shift in ad budgets from linear TV to streaming. The acquisition was announced on June 15, 2026, as demand for streaming continues to grow.

Jun. 16, 2026 02:11

Fox Corporation has agreed to acquire streaming service provider Roku for $22 billion in cash and stock. The deal, approved by both boards, will give Fox shareholders 73% ownership of the combined entity. The acquisition aims to bolster Fox's presence in the high-growth streaming market.

Fox Corp. has announced a landmark $22 billion acquisition of streaming platform Roku, marking one of the largest media deals of 2026. The cash-and-stock transaction, approved by both companies' boards, will give Fox access to Roku's 100 million+ household reach and advanced streaming technology. This strategic move aims to combine Fox's live news/sports content with Roku's digital distribution network as viewers increasingly shift from traditional TV to streaming services. The deal is expected to close in early 2027. Toronto Star+2

🎯 Strategic Expansion

Fox CEO Lachlan Murdoch emphasized this acquisition as a transformative step in digital transformation, positioning Fox as a top-three US TV player by viewership share. Roku's operating system powers 1 in 3 smart TVs sold in America, providing Fox with immediate scale in connected TV advertising. The $160-per-share purchase price represents a 30% premium over Roku's recent trading value. The Age+2

📊 Market Impact

The merger creates a powerhouse combining:

Fox's 24/7 news cycle (Fox News) and live sports rights
Roku's 86 million active accounts and The Roku Channel
Advanced ad-targeting capabilities across both platforms
Analysts predict this will accelerate the $20 billion annual shift of ad budgets from linear TV to streaming. CBC News+2

🔮 Future Outlook

The combined entity will control 73% ownership by Fox shareholders, with Roku maintaining its brand independence. Key integration focuses include:

Bundling Fox content into Roku's platform
Cross-promoting sports/news through Roku's home screen
Developing next-gen advertising solutions
This deal mirrors similar industry consolidation as traditional media adapts to streaming dominance. Asahi Shimbun+2

RokuFox CorpLachlan MurdochStreaming industryDigital entertainment